By Matt McCallAug 30, 2019
Have you seen the videos from the opening of the first Costco (COST) store in China this week? I know that may not sound interesting, but if you haven’t yet you need to check them out. It was insane!
The first Chinese Costco store opened its doors in Shanghai on Tuesday. Thousands of people showed up. There was a three-hour wait just to find a parking spot. Not to get into the store… just to find a place to park.
It looked like a scene from the worst Black Friday crowd you’ve ever witnessed. People were throwing elbows just to get their hands on a rotisserie chicken. I love a good rotisserie chicken meal, but you wouldn’t see me out there shoving someone aside for one.
The crowd was so out of control that Costco had to shut down early. That night, the company put out a statement saying that going forward, only 2,000 people would be allowed in the store at one time.
To me, that still sounds like a lot of people.
I can’t lie, there was a lot of entertainment value to these videos. But you know me, I couldn’t help but think about the investment potential.
I’ve never been a Costco guy. Not only do I prefer fresh foods, I have also lived in cities most of my life and haven’t had a car in a decade. So I can’t go to a bulk retailer and pick up four big things of ketchup – I have no way of getting it home. But that doesn’t mean there isn’t a huge story here.
Most Chinese grocery stores are local markets that sell fresh foods and necessities. But Costco is selling international, packaged foods. It also sells things like Prada bags… vacations… high-end U.S. beauty products… and so much more. And still the demand was massive.
This tells me that Chinese people want what isn’t readily available in their country – U.S. products. It’s jealousy. They want what we have.
Discount grocery chain Aldi and Shake Shack (SHAK) recently opened stores in China and the reaction was similar. At Shake Shack, people waited in line for days just to get in the doors.
Clearly, this is a trend. And I don’t think it’s one we should overlook. You can bet I’ll be on the lookout for the next likely company to expand overseas. If the results are anything similar to what Costco experienced this week, sales – and subsequently stock prices – are about to soar.
That’s an excerpt from my latest MoneyLine podcast that I posted to the site today. You should definitely check it out.
If you’re a regular MoneyWire reader, you know I see massive opportunities in several trends within China. But Costco’s big opening in China isn’t the only topic I cover this week.
I also touch on the volatile August market. Almost everything we hear now is negative, but I uncover the truth beneath the noise and tell you what’s really going on. Here’s a hint: Long-term investors should be salivating at the opportunities that are being created.
I’ll also tell you about a trend that I believe is going to change the future of batteries and all things electronics. It’s a niche area, but one that I expect will create massive amounts of wealth in the years ahead.
Check out today’s podcast for more. I’ve received some positive feedback on it, and I think you’ll like what you hear and learn some things as well.
I also recommend listening to some of my recent MoneyLine podcasts:
I post a new MoneyLine podcast to the MoneyWire website every Friday. So stay tuned!
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