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How do you keep emotions out of investing? I tend to panic easily!

By Matt McCall

I completely understand – I can get pretty emotional, too! After all, we’re human beings and not robots. But emotions can be a good thing sometimes and even play into the themes I’m watching. The key is to control them, not try to eliminate them altogether.

How often have you heard someone say, “I’m waiting to invest until we see a correction”? Given the multi-year bull run we’ve been on, I’m willing to bet you’ve heard it a lot. But when we finally saw a correction in late 2015, what did everyone do? They sold and headed for the hills! They let their panic overtake what they knew deep in their gut was actually a great opportunity. As a result, so many individual investors have missed out on the incredible ride higher the market has taken since.

It comes down to patience, tuning out the external noise and focusing on the facts rather than the hype the financial media is constantly screaming at us. The charts are extremely helpful in these times, and I always have risk-management strategies in place to protect me on the downside.

I know it’s easier said than done, and that’s why I love what I do. I’m here to help you make those decisions when the market gets tough and avoid having our emotions in the driver’s seat as much as possible.

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